Why is Prime Energy drink so popular? Ingredients explored as wild Aldi video leaves internet perplexed.
Aldi stores in the UK were left in total chaos when shoppers lined up to get YouTubers Logan Paul and KSI’s Prime Energy drink that went on sale on Thursday, December 29, 2022.Prime is the brainchild of on-court boxing rivals Logan Paul and JJ Olatunji aka KSI. The drink is created and marketed through their company Prime Hydration, LLC. The sports drink, which was first launched in the United States, is promoted as a “naturally flavored beverage.” The product’s website states that it has zero sugar, 10% coconut water, BCAA’s, electrolytes, antioxidants, and Vitamin B with only 25 calories in a 500ml bottle.
The drink seems to be incredibly popular due to it being a collaborative effort of Logan Paul and KSI. “Absolue carnage in Aldi”: Bewildered netizens respond to demand and chaos caused by Prime Energy drink. News of Aldi’s promotion brought a mass of shoppers queuing outside for hours just to get their hands on a bottle. Chaotic scenes of people pushing and snatching bottles became a common site.
A Twitter user Mark Hall, @markbenhall, uploaded a video at a local Aldi store showing the “absolute carnage.”Mark Hall 🔰Mark Hall 🔰@markbenhallAbsolute carnage in Aldi… people trying to get hold of prime #aldi #prime208701506. Mark’s tweet went viral with over 26 million views and 21 thousand likes. Since then, many Twitteratis have shared their responses to the fruit-flavored energy drink with the hashtag, #Prime.
They questioned the obsession of people, especially the younger generation with Prime. Some even commented that they did not like the taste. Others pointed out that it was too expensive for what is essentially just “flavored water.” A few comments which spoke about patrons buying Prime and then selling it on platforms Facebook Marketplace for 10 times the original price.
Here are some tweets seen talking about Prime Energy drink.
Lisa KeoghLisa Keogh@keogh1992x – I’ve seen all the mad ques for a bottle of Prime, what is the fascination?My oldest bought a bottle a few weeks ago and it was putrid? Why is it so special?
Darren Onyejekwe@DarrenOnspecwe – Can someone explain why people are going mad for this #Prime drink?
Kel 💁🏻‍♀️Kel 💁🏻♀️@Kels__Tweets – Someone explain to me What is this #Prime thing people are on about? Some guy on here is selling it at £11 a bottle 😂£11 f**king quid for some flavoured water 🤡1
41Daniel Callaghan Daniel Callaghan@Mr_D_Callaghan“Dad Goal” dreams…my son no longer has to live on a ‘cap full’ from mates in the playground! 😂 #PrimeView image on Twitter2
Hazel LimHazel Lim@byhazellimI am glad I am too old (and my kids too young) to join in this #Prime carnage. 🤔
Never heard of it until today 🤷♂️1More about Prime Energy and the Aldi fiascoThe Prime Hydration product is available in limited sales within the United Kingdom at Aldi for a “Special Buy” sale. With hundreds of people lining up and limited stock availability, some stores ran out of the drink just 30 minutes into the opening of the store. Other stores restricted the sale to three (in some stores one) bottles per customer.
A spokesperson from Aldi stated:”We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high. We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it.”The fruit-flavored Prime Energy drink comes in seven flavors: Meta Moon, Ice Pop, Blue Raspberry, Tropical Punch, Lemon Lime, Grape, and Orange.Many believe the reason behind the mass hysteria of just grabbing a bottle is its marketing and promotion by the two former rivals and social media influencers Logan Paul and KSI.
The website for the drink gives a brief about Prime Hydration:”We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.”The duo have their own YouTube channels and a combined following of 63 million subscribers. Their massive social media presence sparked a viral obsession amongst their legion of followers Prime Energy drink.
