Blxckie‘s rise to fame has been beautiful to watch. The 21-year-old Durban rapper, singer, and producer did it the hard way. Taking advantage of the 2020 lockdown, he dropped freestyles, singles, and music videos daily.
He has since scored hits such as “Big Time Sh’lappa”, “Uppity”, “Stripes”, and recently, “Ye x4” which features fellow Durbanite Nasty C. Dr Peppa’s “Mntase”, which he did the catchy hook for, also helped to further solidify his name.
B4Now is a combination of songs from that epoch of explosive creativity and recent songs. He sounds polished throughout the project which, at 12 songs and 36 minutes, is the perfect length.
He recently told Apple Music in the album’s notes on the streaming platform:
In the project, Blxckie showcases his different colours as he tells his backstory, opens up about his family and also gets to rap his ass off. Most of the production on B4Now is trap-based as expected, but Blxckie refuses to ignore the zeitgeist as he joins the growing number of South African rappers who are incorporating amapiano in their music. He does this on the song “Sika” whose refrain is a nod to kwaito legend Arthur Mafokate’s 2005 hit “Sika Lekhekhe”. The refrain is a sexual innuendo that doubles as a birthday song.
The way the song came about speaks to Blxckie’s connection to his fans and the use of technology in his career, in true Gen Z style:
B4Now is a solid effort and marks the beginning of a run that could define South African hip-hop’s 2020s. The new wave has been bubbling under for a few years, all they needed was a leader. And it looks like Blxckie is the best candidate.